Built different
Adam Schafer
Adam is the competitive engine behind Mind Pump; a pro bodybuilder, a serial business builder, and the reason your YouTube autofills "Mind Pump" before "Miley Cyrus." This is the gear he wears when he's not chasing the next pump or the next big idea.
You know the one guy in every room who’s taller and more jacked than everyone else? That’s Adam Schafer.
The funny thing is… he wouldn’t even know if any of that was true. He’s too busy being himself to worry about how he measures up against the crowd.
Adam’s individuality has always set him apart from the rest of the fitness industry. In a game of follow-the-leader, you can bet he’d never be staring at anyone’s back. He managed some of the largest fitness clubs in the Bay Area and along the way collected eight national certifications, a pro-card in bodybuilding, and enough Jordans to make Google Maps mistake his closet for Footlocker. But his greatest success was Mind Pump.
While mature enough now to grow organically, in the beginning it was a business born from labor. And it was Adam’s competitive drive that nudged and nurtured it to become what it is today, so successful that YouTube auto fills “Mind Pump” before “Miley Cyrus.”
At the end of the day, Adam builds businesses. He builds businesses that reach and help more people than any two hands ever could.
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SHOP ALL
Mind Pump is where fitness meets facts.
No gimmicks. No quick fixes. Just real talk, smart training, and a whole lot of entertainment.
Hosted by Sal Di Stefano, Adam Schafer, Justin Andrews, and joined by Doug Egge, the crew brings decades of fitness experience and a mission to cut through the noise of the health industry.
Mind Pump was built to challenge fitness myths, expose the BS, and help people train smarter, feel better, and get real results.
Rep the movement with apparel and gear made for people who think differently.
